Our approach towards AI

At Sanoma Learning, we support teachers in helping all students reach their potential. The responsible use of AI can bring significant improvements to the way we teach, learn, and work. With human guidance and teachers leading the learning process, this technology can enhance accessibility, optimise tasks, and personalise learning experiences.

Despite the numerous benefits AI can add to our processes and content, we treat artificial intelligence as a powerful tool, not a replacement for the work of educational experts and teachers. Instead, a thoughtful use of AI tools combined with digital media literacy can create opportunities to improve learning, endorsing Sanoma’s mission.

Discover more about AI's great potential in education:

Our teachers
Our teachers
Our students
Our students
Our employees
Our employees

Teachers are central to the learning process and will not be replaced. With their guidance, AI can support teachers by offering a more tailored approach to meet each student’s learning needs. Using AI tools to generate parts of surveys and automate administrative tasks allows teachers to focus on exploring new learning possibilities in class.

Developing high-quality materials is central to our business. Blended methods enhanced by AI tools can significantly improve students’ learning experiences by offering new opportunities to personalise content and create more engaging educational solutions. As a trustworthy partner, we believe in implementing new technologies in education to expand critical thinking, always under teacher supervision and guided by our education experts.

As an education company, people are our most valuable asset. By focusing on empowering our colleagues, AI tools are assisting in automating administrative tasks and optimising processes, allowing employees to allocate more time for impactful work to deliver valuable and innovative solutions to our customers. Its implementation follows internal guidelines and governance to ensure the ethical use of AI tools.

Sanoma’s Ethical AI Principles

Sanoma has defined ethical principles for the use of artificial intelligence to ensure the responsible use of artificial intelligence and minimise risks associated with it. By following the principles, we aim to monitor the safe, appropriate and responsible use of artificial intelligence.

1. Fairness with Aim for Positive Impact: The use of AI in our products aims to reflect the values we operate on such as Freedom of Speech and Creating a Positive Learning Impact. AI should be used in a fair manner, considering values such as human rights, privacy, and non-discrimination.

2. Accountability by humans: People are always responsible for the decisions made by AI solutions that we use. Our teams are engaged throughout the entire lifecycle of algorithms: in the planning, development and maintenance of our own AI models and algorithms.

3. Explainability: We aim to use AI of which reasoning can be understood by the people who are accountable for it, and we ensure that we can explain the functionality of such AI system’s sufficiently.

4. Transparency: We communicate transparently about our use of AI and how it impacts the end users of our products.

5. Risk and Impact Assessment: We assess the planned and potential impacts of our technology to individuals and society at large. AI Assessments are integrated into our product development process considering privacy and security by design. We implement appropriate measures to ensure accuracy, robustness, and security of our AI solutions to mitigate identified risks. 

6. Oversight: We commit to regular monitoring of how we fulfil these principles in  our AI operations. As the development of AI is a fast-evolving topic, we will evaluate and update these principles periodically to ensure  they reflect lessons learned from our experience.

AI and Education