• About Sanoma Learning

    We shape the future of education

As one of Europe’s leading learning companies, our print, digital and hybrid solutions help make primary, secondary and vocational education more effective. Our methodologies are based on deep teacher and pupil insight, outstanding instructional design skills and seamless integration of the best of print and digital across the entire learning process. This enables us to create high impact learning solutions for today and tomorrow.

Our world

We are part of Sanoma Group, a front running consumer media and learning company that impacts the lives of millions of people daily. Providing multi-channel learning solutions for primary, secondary and vocational education with meaningful content, we help people understand the world.

Our learning products and solutions go beyond textbooks. We provide learning solutions that are developed with pupils’ and teachers’ interests in mind. Our solutions help teachers to be efficient and to be able to concentrate on their most valuable competence – teaching. They support pupils to unleash their whole potential to reach a higher level.

Our history

The first steps towards a learning business were taken in 1999. We first acquired a leading multimedia company and later on educational publishers were added to our portfolio.

With Sanoma Pro in Finland and the acquisition of Malmberg in The Netherlands and VAN IN in Belgium, the division Sanoma Learning was founded in 2004. Shortly followed by the acquisition of Nowa Era in Poland and Sanoma Utbildning in Sweden.

Today our portfolio consists of five independent leading learning companies of which Sanoma is the holding company. Together we are one Sanoma Learning.

 

Our strategy

We have a strong basis to achieve our ambitions. Our roots can be found in five of the world’s best educational markets. We develop solutions which deliver high learning impact.

Our growth strategy is based on strengthening our position in our core markets by building the highest learning impact products, harmonizing processes and diversifying to adjacent markets.

Our mission

We enable teachers to excel at developing the talents of every child by offering them the best learning solutions possible.

Our vision

We shape the future of education. By leveraging our educational technologies and pedagogical expertise, we want to create learning products with the highest learning impact. Products that engage and motivate pupils to learn, deliver higher learning outcomes, and support teachers in teaching and managing their classes efficiently. By doing so, we want to become the best learning company in the world.

Our team

The Sanoma Learning team consists of 1.400 employees in five different countries. We are passionate about learning with in-depth pedagogical expertise. Together with our ever evolving technology skills and commitment to improve learning outcomes, we help shape the future of education.

Sanoma Learning’s day-to-day management is in the hands of a team of eight leaders that focus on growth and development of the business.

Sanoma Learning Leadership Team

John Martin

CEO
Sanoma Learning
  • Chief Executive Officer of Sanoma Learning and Chairman of the Board of each of the Business Units since 2014, and member of the Executive Management Team of Sanoma Group since 2011.
  • Extensive experience in leading international publishing and information service companies through the digital transformation
  • Prior to becoming CEO of Sanoma Learning, John was Chief Strategy & Digital Officer of Sanoma Group and earlier COO of Sanoma Learning
  • Before joining Sanoma, worked in strategy consulting as partner at ContentConnected and in science publishing at Wolters Kluwer and Swets & Zeitlinger
  • BSc. (hons) and PhD in Molecular Biology from Sheffield University, UK
  • Chief Executive Officer of Sanoma Learning and Chairman of the Board of each of the Business Units since 2014, and member of the Executive Management Team of Sanoma Group since 2011.
  • Extensive experience in leading international publishing and information service companies through the digital transformation
  • Prior to becoming CEO of Sanoma Learning, John was Chief Strategy & Digital Officer of Sanoma Group and earlier COO of Sanoma Learning
  • Before joining Sanoma, worked in strategy consulting as partner at ContentConnected and in science publishing at Wolters Kluwer and Swets & Zeitlinger
  • BSc. (hons) and PhD in Molecular Biology from Sheffield University, UK

Marc Huygens

CFO
Sanoma Learning
  • Marc became Chief Financial Officer of Sanoma Learning and member of the Sanoma Learning Leadership Team in 2016. In addition to Finance & Control, he is responsible for Strategy, Business Development, Human Resources and Communication.
  • Marc has a proven track record in finance and strategy and business development and has a background in the Media & Entertainment industry where he has developed extensive international management experience, while driving business growth, organization redesign and digital transformation trajectories.
  • Prior to becoming CFO of Sanoma Learning, Marc was CFO of Sanoma Digital & Technology. Before joining Sanoma, he worked in senior management positions at the international divisions of The Walt Disney Company and Warner Music Group.
  • Marc has a MSc and PhD in Business Administration from the Erasmus University Rotterdam, the Netherlands.
  • Marc became Chief Financial Officer of Sanoma Learning and member of the Sanoma Learning Leadership Team in 2016. In addition to Finance & Control, he is responsible for Strategy, Business Development, Human Resources and Communication.
  • Marc has a proven track record in finance and strategy and business development and has a background in the Media & Entertainment industry where he has developed extensive international management experience, while driving business growth, organization redesign and digital transformation trajectories.
  • Prior to becoming CFO of Sanoma Learning, Marc was CFO of Sanoma Digital & Technology. Before joining Sanoma, he worked in senior management positions at the international divisions of The Walt Disney Company and Warner Music Group.
  • Marc has a MSc and PhD in Business Administration from the Erasmus University Rotterdam, the Netherlands.

Kai Taka-aho

CTO
Sanoma Learning a.i.
  • Kai will succeed Frank Vogt as interim CTO for Sanoma Learning as of September 1.
  • Has fulfilled several manager and board positions at i.a. Nokia, Sanoma Media Finland and Sanoma.
  • As Group CTO Kai and his team have shaped a business aligned Technology organization, focusing on supporting the businesses, but also still working as one Technology team. Under his leadership, the Technology team has been redesigned into a Group IT and two SBU led Technology teams.
  • May call himself Master of Science in International Business, telecommunications, graduating from Tampere University of Technology. Kai also has a Bachelor of Business Administration (BBA) degree in Marketing from the University of Newcastle.
  • Kai will succeed Frank Vogt as interim CTO for Sanoma Learning as of September 1.
  • Has fulfilled several manager and board positions at i.a. Nokia, Sanoma Media Finland and Sanoma.
  • As Group CTO Kai and his team have shaped a business aligned Technology organization, focusing on supporting the businesses, but also still working as one Technology team. Under his leadership, the Technology team has been redesigned into a Group IT and two SBU led Technology teams.
  • May call himself Master of Science in International Business, telecommunications, graduating from Tampere University of Technology. Kai also has a Bachelor of Business Administration (BBA) degree in Marketing from the University of Newcastle.

Magda Walczak

Managing Director
Nowa Era
  • Managing Director of Nowa Era Group and member of the Sanoma Learning Leadership Team since 2010.
  • Unique expertise in the educational market in Poland as well as personal relations with key authorities in education. Has extensive experience in managing a publishing house at times of national educational reforms.
  • Prior to becoming Managing Director, Magda worked in the position of Sales Representative, Editor and Editor-in-Chief since Nowa Era’s foundation in 1992.
  • Master’s degree in Biology and a post-Master degree in Publishing Management.
  • Managing Director of Nowa Era Group and member of the Sanoma Learning Leadership Team since 2010.
  • Unique expertise in the educational market in Poland as well as personal relations with key authorities in education. Has extensive experience in managing a publishing house at times of national educational reforms.
  • Prior to becoming Managing Director, Magda worked in the position of Sales Representative, Editor and Editor-in-Chief since Nowa Era’s foundation in 1992.
  • Master’s degree in Biology and a post-Master degree in Publishing Management.

Peter Hendriks

Managing Director
Malmberg
  • Managing Director of Malmberg and member of the Sanoma Learning Leadership Team since 2017.
  • Peter fulfilled several Board functions in various (international) organizations, both in advisory and supervisory boards.
  • He also occupied various executive management positions at Springer and Wolters Kluwer.
  • Has a lot of experience in exploiting the opportunities IT technology offers to further develop education.
  • Has a Master’s degree in Business Administration from the University of Groningen and followed Executive Education programs at both Stanford University and Kellog North Western University.
  • Managing Director of Malmberg and member of the Sanoma Learning Leadership Team since 2017.
  • Peter fulfilled several Board functions in various (international) organizations, both in advisory and supervisory boards.
  • He also occupied various executive management positions at Springer and Wolters Kluwer.
  • Has a lot of experience in exploiting the opportunities IT technology offers to further develop education.
  • Has a Master’s degree in Business Administration from the University of Groningen and followed Executive Education programs at both Stanford University and Kellog North Western University.

Kirsi Harra-Vauhkonen

Managing Director
Sanoma Pro
  • Managing Director of Sanoma Pro and member of the Sanoma Learning Leadership Team since 2014.
  • She is also Chief Product Officer for Secondary Education for the whole of Sanoma Learning. This means that Kirsi sets the direction for Sanoma Learning’s Digital Learning strategy based on the common and local strategies, and global educational trends.
  • Has an extensive experience in dynamic international B2C and B2B businesses, with focus on commercial leadership and digital transformation of businesses.
  • Before joining Sanoma, Kirsi has worked for e.g. Google and Nokia in various international leadership positions.
  • Kirsi has a Master’s degree in Economics and Business Administration, International Business from the Aalto University School of Business in Helsinki.
  • Managing Director of Sanoma Pro and member of the Sanoma Learning Leadership Team since 2014.
  • She is also Chief Product Officer for Secondary Education for the whole of Sanoma Learning. This means that Kirsi sets the direction for Sanoma Learning’s Digital Learning strategy based on the common and local strategies, and global educational trends.
  • Has an extensive experience in dynamic international B2C and B2B businesses, with focus on commercial leadership and digital transformation of businesses.
  • Before joining Sanoma, Kirsi has worked for e.g. Google and Nokia in various international leadership positions.
  • Kirsi has a Master’s degree in Economics and Business Administration, International Business from the Aalto University School of Business in Helsinki.

Christer Carlberg

Managing Director
Sanoma Utbildning
  • Managing Director of Sanoma Utbildning and member of the Sanoma Learning Leadership Team since November 1st.
  • Has a strong digital background with strategic competence and high focus on sales, ROI and e-commerce.
  • Before joining Sanoma, Christer fulfilled several management and director functions. He became Commercial Manager at Sanoma Utbildning in September 2013.
  • Christer has a Bachelor’s degree in Business Administration (Economics) from Stockholm University.
  • Managing Director of Sanoma Utbildning and member of the Sanoma Learning Leadership Team since November 1st.
  • Has a strong digital background with strategic competence and high focus on sales, ROI and e-commerce.
  • Before joining Sanoma, Christer fulfilled several management and director functions. He became Commercial Manager at Sanoma Utbildning in September 2013.
  • Christer has a Bachelor’s degree in Business Administration (Economics) from Stockholm University.

Winfried Mortelmans

Managing Director
VAN IN
  • Managing Director of VAN IN and member of the Sanoma Learning Leadership Team since 2012.
  • He is also Chief Product Officer for Primary Education for the whole of Sanoma Learning. Winfried sets the direction for Sanoma Learning’s Digital Learning strategy based on the common and local strategies, and global educational trends.
  • Fulfilled various management positions in the ‘learning’ market for over 19 years, has extensive experience in marketing and business development.
  • Prior to joining Sanoma Learning, Winfried was Business Manager at Kluwer Education. Before that, he worked at Elsevier Training – Ifaros being their International Marketing & Business Development Manager.
  • Winfried graduated from Leuven University studying Business Economics, subsequent to his Master’s degree in Social Sciences he obtained earlier at KU Leuven.
  • Managing Director of VAN IN and member of the Sanoma Learning Leadership Team since 2012.
  • He is also Chief Product Officer for Primary Education for the whole of Sanoma Learning. Winfried sets the direction for Sanoma Learning’s Digital Learning strategy based on the common and local strategies, and global educational trends.
  • Fulfilled various management positions in the ‘learning’ market for over 19 years, has extensive experience in marketing and business development.
  • Prior to joining Sanoma Learning, Winfried was Business Manager at Kluwer Education. Before that, he worked at Elsevier Training – Ifaros being their International Marketing & Business Development Manager.
  • Winfried graduated from Leuven University studying Business Economics, subsequent to his Master’s degree in Social Sciences he obtained earlier at KU Leuven.